VOLUME LOVES: VOLCOM SEED AND LONDON COLLEGE OF FASHION

Volume went down to the Vinyl Factory to see the collaboration of Volcom and London College of Fashion BA (Hons) Fashion Design and Development second year students. This new initiative see's Volcom supporting young designers with a showcase of twenty of the best designs from the students for Volcom brand jeans. They were each given a denim jacket or pair of jeans and had to redesign the item to create a unique piece embodying Volcoms vision and maintaining the students style of design. The pieces will be exhibited in the Volcom flagship store window display from the 11th -25th of March.


I particularly liked these designs, a woven denim design from Christine Kang and a patchwork jumpsuit with hood from Catherine Smith.
 
 
 There was a live shoot which was streamed onto screens in the main room adding an interactive element. You can follow the progress of the students from the link above.